TWO:The new Ministry consisted of Addington, son of Chatham's old physician, Dr. Addington, as First Lord of the Treasury and Chancellor of the Exchequer: the Duke of Portland, President of the Council; Lord Eldon, Chancellor; Earl St. Vincent, First Lord of the Admiralty; the Earl of Chatham, Master-General of the Ordnance; Lord Pelham, Secretary of the Home Department; Lord Hawkesbury, the eldest son of the Earl of Liverpool, Secretary for Foreign Affairs; Lord Hobart, Secretary for the Colonies. Several of Pitt's Ministers remained, but the important members, Grenville, Dundas, Woodham and Spencer retired with him. It was soon seen, however, that though Pitt was out of office his principles dominated in it, and that there was no chance of a change of system. The Cabinet was one of mediocrities, and was probably regarded by Pitt as a convenient makeshift until he could return to power.[480]
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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